Narrow search
Showing 1 - 6 of 6
Cover Image
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Cover Image
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Cover Image
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Cover Image
Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
Cover Image
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Cover Image
Effects of corporate and country governance on R&D investment : evidence from emerging markets
Hasan, Iftekhar; Raymar, Steven B.; Song, Liang - In: The Singapore economic review : journal of the Economic … 60 (2015) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011386814