Companies that want to grow face a fundamental dilemma: They can only increasetheir current base of sales substantially if they introduce really new products into themarket. However, the risk of a market failure also increases with the degree of innovativenessof the product (Booz, Allen &...

Sales in consumer durable goods categories are dominated by repeat purchases. Managers are particularly interested to know: Which consumers can be encouraged to make earlier repeat purchases? When are they likely to purchase? What factors drive their purchases? We, the authors, make three...

Begriff und Anliegen des Produktmanagement -- Ziele, Aufgaben und Grundkonzept des Produktmanagement -- Strategische Aspekte des Produktmanagement -- Produktinnovation -- Produktimitation -- Markteintrittsstrategien -- Leistungskern -- Design und Verpackung -- Sekundärdienstleistungen --...