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Virtuelle Stimuli für Kundente...
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Internet marketing
Relationship marketing
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Virtuelle Realität
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Virtual reality
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USA
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Marketingmanagement
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Harrigan, Paul
11
Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Thaichon, Park
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Hollebeek, Linda D.
6
Karjaluoto, Heikki
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Ratten, Vanessa
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Rita, Paulo
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Ahuja, Vandana
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Bilgihan, Anil
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Kumar, Vikas
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Luoma-aho, Vilma
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Weaven, Scott
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Agnihotri, Raj
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Alavi, Shirin
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Bilro, Ricardo Godinho
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Conduit, Jodie
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Grewal, Dhruv
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Hajli, Nick
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Kannan, P. K.
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Khan, Imran
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Kim, Juran
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Klaus, Philipp
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Ko, Eunju
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Malthouse, Edward C.
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Nusair, Khaldoon
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Okumus, Fevzi
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Plangger, Kirk
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Quach, Sara
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Rather, Raouf Ahmad
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Schumann, Jan Hendrik
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Soutar, Geoffrey N.
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Straker, Karla
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Verlegh, Peeter
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Vrontis, Demetris
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Wrigley, Cara
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Annamalai, Balamurugan
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Journal of business research : JBR
73
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing intelligence & planning
19
Journal of promotion management : innovations in planning and applied research
17
Business horizons
16
Journal of internet commerce
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Journal of strategic marketing
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of hospitality management
11
International journal of technology marketing : IJTMkt
11
The service industries journal
11
International journal of business information systems : IJBIS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Customer engagement : contemporary issues and challenges
9
Tourism management : research, policies, practice
9
Electronic commerce research
8
International journal of electronic commerce : IJEC
8
Journal of electronic commerce research : JECR
8
Journal of marketing
8
Developing digital marketing : relationship perspectives
7
International journal of consumer studies
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of global marketing
7
Psychology & marketing
7
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ECONIS (ZBW)
1,340
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1
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
2
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
3
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
Saved in:
4
Customer cocreation experience in online communities : antecedents and outcomes
Nohutlu, Zeynep Didem
;
Englis, Basil G.
;
Groen, Aard J.
; …
- In:
European journal of innovation management
25
(
2022
)
2
,
pp. 630-659
Persistent link: https://www.econbiz.de/10013041278
Saved in:
5
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
6
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
7
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
8
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
9
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
10
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
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