//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenorientierung und Leistun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Beziehungsmarketing
24,807
Relationship marketing
24,807
Konsumentenverhalten
8,837
Consumer behaviour
8,834
Dienstleistung
5,425
Kundenzufriedenheit
5,408
Customer satisfaction
5,406
Dienstleistungsqualität
4,261
Service quality
4,259
Services
3,662
Deutschland
3,015
Germany
2,891
Theorie
2,882
Theory
2,880
Brand management
2,517
Markenführung
2,517
Lieferantenmanagement
2,212
Supplier relationship management
2,212
Social Web
1,993
Social web
1,993
Marketingmanagement
1,893
Marketing management
1,849
Markenimage
1,841
Brand image
1,838
Electronic Commerce
1,785
Dienstleistungssektor
1,720
E-commerce
1,696
Service industry
1,618
Customer integration
1,564
Kundenintegration
1,564
Online-Marketing
1,529
Kundenorientierung
1,511
Kundenwert
1,465
Customer value
1,436
Innovation
1,431
Einzelhandel
1,359
Vertrauen
1,352
Confidence
1,344
Retail trade
1,338
more ...
less ...
Online availability
All
Undetermined
842
Free
173
Type of publication
All
Article
1,224
Book / Working Paper
284
Journal
2
Type of publication (narrower categories)
All
Article in journal
1,111
Aufsatz in Zeitschrift
1,111
Aufsatz im Buch
108
Book section
108
Hochschulschrift
33
Ratgeber
31
Collection of articles of several authors
29
Guidebook
29
Sammelwerk
29
Aufsatzsammlung
28
Thesis
21
Graue Literatur
17
Non-commercial literature
17
Conference paper
15
Konferenzbeitrag
15
Case study
10
Fallstudie
10
Arbeitspapier
7
Working Paper
7
Konferenzschrift
5
Collection of articles written by one author
3
Handbook
3
Handbuch
3
Lehrbuch
3
Sammlung
3
Festschrift
2
Textbook
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
more ...
less ...
Language
All
English
1,414
German
94
French
1
Polish
1
Author
All
Harrigan, Paul
11
Hollebeek, Linda D.
8
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Agnihotri, Raj
5
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Rather, Raouf Ahmad
4
Shah, Dharmesh
4
Sohail, M. Sadiq
4
Soutar, Geoffrey N.
4
Straker, Karla
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
American Marketing Association
4
IGI Global
4
Information Resources Management Association
4
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
NTT Data Deutschland GmbH
1
Universität Mannheim
1
Wiley-VCH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
66
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
The service industries journal
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
European journal of marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,510
Showing
1
-
10
of
1,510
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To tweet or not to tweet? : exploring the effectiveness of
service
recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
2
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
3
How finnair socialized customers for
service
co-creation with social media
Jarvenpaa, Sirkka L.
;
Tuunainen, Virpi Kristiina
- In:
MIS quarterly executive : a research journal devoted to …
12
(
2013
)
3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10010127827
Saved in:
4
Who seeks a surprise box? : predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)
Woo, Hongjoo
;
Ramkumar, Bharath
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 121-130
Persistent link: https://www.econbiz.de/10011808560
Saved in:
5
Strategic management and online selling : creating competitive advantage with intangible web goods
Royer, Susanne
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002392734
Saved in:
6
Controlling von Online-Marketing bei Datingservices
Kratel, Harald
;
Bauer, Christoph
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 185-193)
.
2011
Persistent link: https://www.econbiz.de/10009156059
Saved in:
7
Diversified marketing media and
service
offerings prove successful for nondenominational churches
Webb, Marion Stanton
- In:
Services marketing quarterly
33
(
2012
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10009583087
Saved in:
8
Negative online reviews and consumers'
service
consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
9
Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis
;
Price, Bradley
;
Agnihotri, Raj
;
Cui, Annie Peng
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
Saved in:
10
A qualitative approach to study the perception of job seekers towards digital job portals
Sarath, C.
;
Sandhya, G.
- In:
International journal of business innovation and …
29
(
2022
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10013462190
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->