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~subject:"Internet marketing"
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Decomposing perceived playfuln...
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Internet marketing
Konsumentenverhalten
78,379
Consumer behaviour
77,951
Social Web
19,929
Social web
19,896
Soziales Netzwerk
16,217
Social network
15,268
Online-Marketing
12,714
Theorie
11,949
Theory
11,703
Beziehungsmarketing
10,070
Relationship marketing
10,054
Markenführung
8,207
Brand management
8,197
Markenimage
6,809
Brand image
6,776
Online-Handel
6,376
Online retailing
6,361
USA
6,249
United States
6,015
Electronic Commerce
5,732
Deutschland
5,599
Kundenzufriedenheit
5,596
Customer satisfaction
5,594
E-commerce
5,455
Germany
5,183
Werbewirkung
4,565
Advertising effects
4,520
Dienstleistungsqualität
4,491
Service quality
4,488
Unternehmensnetzwerk
4,476
Business network
4,469
Innovation adoption
4,373
Brand
4,345
Markenartikel
4,343
Innovationsakzeptanz
4,332
Einzelhandel
4,226
Retail trade
4,145
Experiment
3,941
Viral marketing
3,931
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Online availability
All
Undetermined
5,377
Free
2,209
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All
Article
8,821
Book / Working Paper
3,642
Journal
26
Other
6
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Article in journal
7,483
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7,483
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1,309
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1,309
Graue Literatur
487
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487
Arbeitspapier
364
Working Paper
364
Collection of articles of several authors
237
Sammelwerk
237
Ratgeber
217
Hochschulschrift
211
Guidebook
207
Aufsatzsammlung
174
Case study
169
Fallstudie
169
Thesis
108
Conference paper
105
Konferenzbeitrag
105
Lehrbuch
96
Textbook
73
Konferenzschrift
55
Handbook
31
Handbuch
31
Glossar enthalten
28
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28
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25
Sammlung
25
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20
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20
Conference proceedings
19
Bibliographie
13
Interview
8
Bibliografie enthalten
7
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7
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6
Reprint
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4
Market information
4
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11,358
German
1,077
Undetermined
40
French
8
Polish
6
Russian
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3
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2
Serbian
2
Czech
1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Qiu, Liangfei
14
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Institution
All
Springer Fachmedien Wiesbaden
69
IGI Global
23
National Bureau of Economic Research
22
Information Resources Management Association
14
Springer Gabler <Firma>
10
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
American Marketing Association
8
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
MITP Verlags-GmbH & Co. KG
5
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Vytautas Magnus University
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
All
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
90
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
59
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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Source
All
ECONIS (ZBW)
12,314
USB Cologne (EcoSocSci)
126
RePEc
37
BASE
18
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1
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
2
Explaining user acceptance and usage of social networking sites : the role of trust, social connectedness and visibility in extending UTAUT2
Praveena, K.
;
Thomas, Sam
- In:
International journal of management practice : IJMP
11
(
2018
)
3
,
pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
Saved in:
3
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
4
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
5
Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
Saved in:
6
A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...
Ratten, Vanessa
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011406471
Saved in:
7
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
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8
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
9
Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.
;
Al-Qayoudhi, Wafa S.
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
Saved in:
10
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
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