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Strategic management in SMEs :...
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KMU
Entrepreneurship
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Jones, Rosalind
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Journal of marketing management : MM
2
Journal of research in marketing and entrepreneurship : JRME
2
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International small business journal : researching entrepreneurship
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1
Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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ECONIS (ZBW)
12
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1
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
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2
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
3
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
4
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
5
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
6
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
7
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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8
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
9
Is CSR the panacea for SMEs? : a study of socially responsible SMEs during economic crisis
Magrizos, Solon
;
Apospori, Eleni G.
;
Carrigan, Marylyn
; …
- In:
European management journal
39
(
2021
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012520712
Saved in:
10
The lone digital tourism entrepreneur : knowledge acquisition and collaborative transfer
Alford, Philip
;
Jones, Rosalind
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012297483
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