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Konsumentenverhalten
Consumer behaviour
20
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
7
Einzelhandel
6
Kundenzufriedenheit
6
Retail trade
6
Viral marketing
5
Virales Marketing
5
China
4
USA
4
United States
4
Cultural identity
3
Customer retention
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Dienstleistungssektor
3
Firm performance
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Kulturelle Identität
3
Kundenbindung
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Purchase decision
3
Service industry
3
Services
3
Unternehmenserfolg
3
Brand
2
Brand image
2
Brand loyalty
2
Brand management
2
Contingency theory
2
Corporate reputation
2
Creativity
2
Criticism
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Decision
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Dienstleistung
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English
19
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Reynolds, Kristy E.
13
Arnold, Mark J.
9
Gillison, Stephanie T.
4
Gabler, Colin B.
3
Jones, Michael A.
3
Bauer, Brittney C.
2
Beatty, Sharon E.
2
Carlson, Brad D.
2
De Wulf, Kristof
2
Franke, George R.
2
Odekerken-Schröder, Gaby
2
Ackfeldt, Anna-Lena
1
Amine, Lyn S.
1
Chao, Mike Chen-Ho
1
Emrich, Oliver
1
Evanschitzky, Heiner
1
Ganesh, Jaishankar
1
Givan, Alexa M.
1
Harmeling, Colleen M.
1
Johnson, Clark D.
1
Landers, V. Myles
1
Luckett, Michael
1
Magnusson, Peter
1
Moffett, Jordan W.
1
Musgrove, Carolyn Findley
1
Ortiz, Mandy H.
1
Pereira, Arun
1
Pomirleanu, Nadia
1
Reynolds, Kristy
1
Sangtani, Vinita
1
Tugut, Meltem
1
Westjohn, Stanford A.
1
Yu, Jun
1
Zhou, Joyce Xin
1
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Journal of business research : JBR
3
Journal of marketing theory and practice
3
Psychology & marketing
3
Journal of retailing
2
Research on international service marketing : a state of the art
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. I
1
Journal of international marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
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ECONIS (ZBW)
19
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1
Approach and avoidance motivation : investigating hedonic consumption in a retail setting
Arnold, Mark J.
;
Reynolds, Kristy E.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 399-411
Persistent link: https://www.econbiz.de/10009622988
Saved in:
2
Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.
;
Reynolds, Kristy E.
;
Jones, Michael A.
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
Saved in:
3
Exploring consumers' attitude towards relationship marketing
Jones, Michael A.
;
Reynolds, Kristy E.
;
Arnold, Mark J.
; …
- In:
The journal of services marketing
29
(
2015
)
3
,
pp. 188-199
Persistent link: https://www.econbiz.de/10011309001
Saved in:
4
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
5
Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin
;
Arnold, Mark J.
;
Pereira, Arun
;
Yu, Jun
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
Saved in:
6
Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Amine, Lyn S.
;
Chao, Mike Chen-Ho
;
Arnold, Mark J.
-
2006
Persistent link: https://www.econbiz.de/10003410668
Saved in:
7
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
8
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
9
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
10
Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
Ganesh, Jaishankar
;
Reynolds, Kristy E.
;
Luckett, Michael
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003969358
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