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Konsumentenverhalten
Consumer behaviour
39
Supply chain
16
USA
16
United States
16
China
15
Lieferkette
14
Game theory
13
Brand
11
Brand management
11
Customer satisfaction
11
Markenartikel
11
Markenführung
11
Marketing management
11
Marketingmanagement
11
Beziehungsmarketing
10
Multinationales Unternehmen
10
Relationship marketing
10
Spieltheorie
10
Transnational corporation
10
Advertising effects
9
Brand image
9
Cultural identity
9
Kulturelle Identität
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Mexico
9
Preismanagement
9
Pricing strategy
9
Supplier relationship management
9
Werbewirkung
9
Advertising
8
Markenimage
8
Comparison
7
Einzelhandel
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Mexiko
7
Online retailing
7
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Article
31
Book / Working Paper
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
1
Book section
1
Graue Literatur
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Hochschulschrift
1
Non-commercial literature
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Language
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English
34
Author
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Hernandez, Monica D.
14
Minor, Michael
14
Wang, Yong Jian
13
Wei, Jie
5
Oyedele, Adesegun
4
Guo, Chiquan
3
Hong, Soonkwan
3
Wang, Valerie Lynette
3
Chapa, Sindy
2
Kalliny, Morris
2
Vicdan, Handan
2
Zhu, Ying
2
Backes, Kayla
1
Butt, Osama J.
1
Capon, Noel
1
Cruthirds, Kevin W.
1
Doss, Samuel K.
1
Felix, Reto
1
Fraering, Martin
1
He, Jiaxun
1
Hossain, Tofazzal
1
Li, Wenjing
1
Li, Yuanqing
1
Liu, Qian
1
Lowry, Paul Benjamin
1
Malzer, Kai
1
Manrique Chaparro, Olga Lucía
1
Nasif, Nese
1
Pham, Huan
1
Pham, Ngoc
1
Rea, Brianna
1
Rew, Dongjun
1
Saran, Anshu
1
Schulze, Thimo
1
Seedorf, Stefan
1
Sheng, Hong
1
Siew, Shir-Way
1
Skalski, Cali
1
Stoner, Jason
1
Thum, Christian
1
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International journal of consumer studies
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Emerging Markets Journal : EMAJ
1
European journal of marketing : EJM
1
Global consumer behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
The journal of services marketing
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
34
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1
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
2
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
3
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
4
My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian
;
Butt, Osama J.
;
Wei, Jie
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
Saved in:
5
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
6
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
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7
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
Saved in:
8
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
Saved in:
9
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
Saved in:
10
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
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