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Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti - In: Asia-Pacific journal of management research and innovation 15 (2019) 4, pp. 153-161
Persistent link: https://www.econbiz.de/10012160718
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Predicting customers' behavioral intentions toward ATM services
Sahi, Gurjeet Kaur; Gupta, Sangeeta - In: Journal of Indian business research 5 (2013) 4, pp. 251-270
Persistent link: https://www.econbiz.de/10010364805
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Moderating role of perceived risk in credit card usage and experience link
Chahal, Hardeep; Sahi, Gurjeet Kaur; Rani, Anu - In: Journal of Indian business research 6 (2014) 3, pp. 286-308
Persistent link: https://www.econbiz.de/10010492674
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Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
Sahi, Gurjeet Kaur; Mahajan, Rupali Arunkumar - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 621-646
Persistent link: https://www.econbiz.de/10010495831
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Factors obstructing intentions to trust and purchase products online
Sahi, Gurjeet Kaur; Quareshi, Tahira Khanam - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 758-783
Persistent link: https://www.econbiz.de/10011478841
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Role of trusting beliefs in predicting purchase intentions
Sahi, Gurjeet Kaur; Sekhon, Harjit; Quareshi, Tahira Khanam - In: International journal of retail & distribution management 44 (2016) 8, pp. 860-880
Persistent link: https://www.econbiz.de/10011615499
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Analyzing customers' switching intentions in the telecom sector
Sahi, Gurjeet Kaur; Sambyal, Ritika; Sekhon, Harjit - In: Journal of global marketing 29 (2016) 1/5, pp. 156-169
Persistent link: https://www.econbiz.de/10011654369
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A measure of throughput orientation : scale development and nomological validation
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Patel, Pankaj C. - In: Decision sciences : DS 48 (2017) 3, pp. 420-453
Persistent link: https://www.econbiz.de/10011800316
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Assessing co-creation based competitive advantage through consumers' need for differentiation
Sahi, Gurjeet Kaur; Devi, Rita; Gupta, Mahesh Chander; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209679
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Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861