Similar Search Results

The Discourse of Online Consumer Reviews

Vásquez, Camilla - 2015 - 1st ed.

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V#65533;squez explores many of the discourse...

Persistent link: https://www.econbiz.de/10013042747

Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making

Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of internet marketing and … 9 (2015) 2, pp. 103-120

Persistent link: https://www.econbiz.de/10011497551

The 2.0 critic : blended discourses in blogging

Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133

Persistent link: https://www.econbiz.de/10012179260

But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10014370583

How communication mediums shape the message

Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424

Persistent link: https://www.econbiz.de/10015144199

Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews

Binder, Markus; Heinrich, Bernd; Hopf, Marcus; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2123-2138

Persistent link: https://www.econbiz.de/10013556702

Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text

Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408

Persistent link: https://www.econbiz.de/10014233909

Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)

Diwanji, Vaibhav Shwetangbhai; Baines, Annalise Frances; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 476-505

Persistent link: https://www.econbiz.de/10015191747

Expressing and responding to customer (dis)satisfaction online : new insights from discourse and linguistic approaches

Ruytenbeek, Nicolas; Decock, Sofie - In: International journal of business communication : IJBC … 61 (2024) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10014635436

Unveiling the cloak of deviance : linguistic cues for psychological processes in fake online reviews

Li, Lin; Lee, Kyung Young; Lee, Minwoo; Yang, Sung-Byung - In: International journal of hospitality management 87 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012241738