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Konsumentenverhalten
Consumer behaviour
105,978
Theorie
17,328
Theory
17,119
Cognition
14,516
Kognition
14,466
Relationship marketing
12,994
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12,966
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9,037
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8,996
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8,776
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8,764
Brand image
7,956
Markenimage
7,917
Customer satisfaction
7,406
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7,311
Kundenzufriedenheit
7,248
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6,937
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6,926
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6,815
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6,008
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5,686
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5,676
Online-Marketing
5,651
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5,640
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5,387
Dienstleistungsqualität
5,341
Emotion
5,284
Germany
5,216
Einzelhandel
5,120
Retail trade
5,076
Werbewirkung
4,984
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4,945
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4,931
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Han, Heesup
152
Belk, Russell W.
132
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
100
Septianto, Felix
95
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Dwivedi, Yogesh K.
89
Agarwal, Sumit
86
Grewal, Dhruv
83
Gierl, Heribert
81
Huber, Frank
81
Law, Rob
80
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Sheth, Jagdish N.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
73
Cherchye, Laurens
72
Khare, Arpita
71
Kim, Jungkeun
70
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Rock, Bram de
69
Stavins, Joanna
69
Krishna, Aradhna
68
Sutter, Matthias
68
Janssen, Maarten C. W.
66
Ko, Eunju
66
Woodside, Arch G.
64
Hollebeek, Linda D.
62
Kim, Seongseop
62
Laroche, Michel
62
Jang, Soocheong (Shawn)
61
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National Bureau of Economic Research
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OECD
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European Commission / Directorate-General for Justice and Consumers
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London Economics
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IPSOS
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Consumers, Health, Agriculture and Food Executive Agency
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American Marketing Association
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IGI Global
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Deloitte consortium
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International Energy Agency
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GFK
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Books on Demand GmbH <Norderstedt>
22
Edward Elgar Publishing
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Verlag Dr. Kovač
20
Information Resources Management Association
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Friedrich-Schiller-Universität Jena
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Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
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European Parliament / Directorate-General for Internal Policies of the Union
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INSEAD
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Center Data
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Deloitte
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wageningen Economic Research
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Christian-Albrechts-Universität zu Kiel
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Rheinisch-Westfälische Technische Hochschule Aachen
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Universität Mannheim
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Europäische Kommission / Gemeinsame Forschungsstelle
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Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
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Österreichisches Institut für Wirtschaftsforschung
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Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
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Journal of business research : JBR
2,430
Journal of retailing and consumer services
2,404
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
819
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
556
The journal of product & brand management
488
NBER Working Paper
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Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
418
Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
399
European journal of marketing : EJM
389
Journal of marketing research : JMR
388
Marketing letters : a journal of research in marketing
387
Journal of fashion marketing and management
376
Journal of retailing
371
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
332
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Journal of Islamic marketing
307
Food policy : economics planning and politics of food and agriculture
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
306
Journal of hospitality marketing & management
303
The journal of consumer marketing
301
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ECONIS (ZBW)
102,873
EconStor
573
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
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1
Pushing yourself harder : the effects of mobile touch modes on users' self-regulation
Liu, Yang
;
Jiang, Zhenhui
;
Choi, Ben C. F.
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 996-1016
Persistent link: https://www.econbiz.de/10014383699
Saved in:
2
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
3
Effects of bimanual vs unimanual motor actions on consumer behavior intention and attitude
Ramchandani, Mukta
;
Bhattacharya, Shantanu
; …
- In:
Journal of consumer marketing
41
(
2024
)
7
,
pp. 693-705
Persistent link: https://www.econbiz.de/10015157981
Saved in:
4
Exploring visual embodiment effect in dark tourism : the influence of visual darkness on dark experience
Lv, Xingyang
;
Lu, Ruihua
;
Xu, Shuangyu
;
Sun, Jiaojiao
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325946
Saved in:
5
Consumer behavior in "Equilibrium" : how experiencing physical balance increases compromise choice
Larson, Jeffrey S.
;
Billeter, Darron M.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10009786147
Saved in:
6
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
7
When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano
;
Luna, David
;
Ringberg, Torsten
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
Saved in:
8
The temperature premium : warm temperatures increase product valuation
Zwebner, Yonat
;
Lee, Leonard
;
Goldenberg, Jacob
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10010366256
Saved in:
9
Embodied
cognition
and social consumption : self-regulating temperature through social products and behaviors
Lee, Seung Hwan Mark
;
Rotman, Jeff D.
;
Perkins, Andrew W.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 234-240
Persistent link: https://www.econbiz.de/10010366278
Saved in:
10
Why the bride wears white : grounding gender with brightness
Semin, Gün R.
;
Palma, Tomás A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010366289
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