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Konsumentenverhalten
Consumer behaviour
100
Brand
54
Markenartikel
54
Brand management
48
Markenführung
47
Brand loyalty
30
Beziehungsmarketing
29
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Dawes, John
41
Trinh, Giang
30
Wright, Malcolm
19
Driesener, Carl
13
Sharp, Byron
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Page, Bill
8
Rungie, Cam
8
Lee, Richard
6
Lockshin, Lawrence S.
5
Romaniuk, Jenni
5
Bogomolova, Svetlana
4
Bruwer, Johan
4
Hartnett, Nicole
4
Kennedy, Rachel
4
Lockshin, Larry
4
Nenycz-Thiel, Magda
4
Stocchi, Lara
4
Tanusondjaja, Arry
4
Corsi, Armando
3
Dawes, John G.
3
East, Robert
3
Stern, Philip
3
Vanhuele, Marc
3
Wright, Malcolm J.
3
Anesbury, Zachary William
2
Avis, Mark
2
Banelis, Melissa
2
Beal, Virginia
2
Bowe, Jasha
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Cohen, Justin
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Grasby, Alicia
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2
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Journal of retailing and consumer services
11
Australasian marketing journal
8
European journal of marketing : EJM
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of business research : JBR
5
Journal of consumer behaviour
5
Marketing letters : a journal of research in marketing
5
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European journal of marketing
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
The journal of brand management : an international journal
2
International business review : the official journal of the European International Business Academy
1
International journal of bank marketing
1
International journal of wine business research
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Journal of marketing management : MM
1
Marketing Research (USA) summer 2009
1
Psychology & marketing
1
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1
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ECONIS (ZBW)
93
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1
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
2
Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang
;
Dawes, John
;
Wright, Malcolm J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
Saved in:
3
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
4
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
5
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
6
Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang
;
Dawes, John
;
Sharp, Byron
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
Saved in:
7
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
8
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
9
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Saved in:
10
Empirical regularities in average price paid across different types of households
Pare, Vipul
;
Trinh, Giang
;
Wright, Malcolm
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 269-277
Persistent link: https://www.econbiz.de/10011792208
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