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Konsumentenverhalten
Consumer behaviour
33
Emotion
23
USA
18
United States
18
Beziehungsmarketing
14
Relationship marketing
14
Salespeople
10
Verkaufspersonal
9
Brand management
8
Advertising
7
Customer satisfaction
7
Markenführung
7
Brand
6
Health care
6
Job satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Werbung
6
Arbeitszufriedenheit
5
Employee retention
5
Mitarbeiterbindung
5
Selling
5
Advertising effects
4
Advertising music
4
Affective commitment
4
Arbeitsverhalten
4
Brand image
4
Business-to-business marketing
4
Confidence
4
Customer orientation
4
Emotions
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care system
4
Leistungsmotivation
4
Lieferantenmanagement
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
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Article
32
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32
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English
32
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Kemp, Elyria
24
Anaza, Nwamaka A.
9
Bui, M̃y
8
Kopp, Steven W.
5
Chung, Te-Lin
2
Grier, Sonya
2
Hall-Phillips, Adrienne
2
Hamilton, Mitchell
2
Howlett, Elizabeth
2
Osakwe, Christian Nedu
2
Park, Joohyung
2
Williams, Kim H.
2
Adeola, Ogechi
1
Andonova, Yana
1
Bagherzadeh, Ramin
1
Becerra, Enrique
1
Bennett, Delancy H. S.
1
Bennett, Delancy H.S.
1
Borders, Aberdeen Leila
1
Chapa, Sindy
1
Childers, Carla Y.
1
Cho, Yoon-Na
1
Cowart, Kelly
1
Davis, Cassandra D.
1
Hair, Joseph F.
1
Jillapalli, Ravi
1
Joint, Elizabeth
1
Kees, Jeremy
1
Kennett-Hensel, Pamela A.
1
Kintzer, Alex
1
Krishen, Anjala
1
Matos, Geraldo
1
Min, Kyeong Sam
1
Poole, Sonja Martin
1
Porter, McDowell
1
Rathod, Sandra R.
1
Rawal, Monika
1
Rutherford, Brian A.
1
Ruvalcaba, Cecilia
1
Saavedra, José Luis
1
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Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of marketing theory and practice
2
Journal of nonprofit & public sector marketing
2
Psychology & marketing
2
The journal of services marketing
2
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of nonprofit and voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce research : JECR
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
32
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1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
3
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
Saved in:
4
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
5
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
6
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
7
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
8
Is this real life? Is it just fantasy? : the development and validation of a media-evoked fantasy scale
Bennett, Delancy H.S.
;
Matos, Geraldo
;
Anaza, Nwamaka A.
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10014275981
Saved in:
9
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
10
Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria
;
Kopp, Steven W.
;
Bui, M̃y
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014336994
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