Similar Search Results

Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture

Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10010513857

Do stereotypes ignite polysemy and strengthen consumer-based brand equity?

Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547

Persistent link: https://www.econbiz.de/10011433540

Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers

Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174

Persistent link: https://www.econbiz.de/10011587827

Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion

Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250

Persistent link: https://www.econbiz.de/10011529897

Social commerce optimization: an integrated framework for consumer behavior in social media

Sanni, Saidat Abidemi; Leemoon, Brian; Arora, Anshu; … - In: Global business value innovations : building innovation …, (pp. 17-33). 2018

Persistent link: https://www.econbiz.de/10011864603

Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture

Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162

Persistent link: https://www.econbiz.de/10011729481

Promoting vegetarianism through moralization and knowledge calibration

Arora, Anshu; Bradford, Shalonda; Arora, Amit; Gavino, … - In: Journal of promotion management : JPM 23 (2017) 6, pp. 889-912

Persistent link: https://www.econbiz.de/10011799631

WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin

Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161

Persistent link: https://www.econbiz.de/10011709326

The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams

Arora, Anshu; Arora, Amit; Taras, Vas - In: International journal of cross cultural management 19 (2019) 2, pp. 160-193

Persistent link: https://www.econbiz.de/10012126312

Managing Social Robotics and Socio-cultural Business Norms : Parallel Worlds of Emerging AI and Human Virtues

Arora, Anshu (ed.); Bacouel-Jentjens, Sabine (ed.); … - 2022

Section I:- Social Robotics -- CHAPTER 1:-From Robots to Humanoids: Examining an Ethical View of Social Robotics -- CHAPTER 2:-Advancement of Robotic Autonomy Benefiting Individuals with Autism: Ethical Curriculum Development through Social Robotics’ Design and Research -- CHAPTER...

Persistent link: https://www.econbiz.de/10013349718