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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.; Malthouse, Edward C.; Schaedel, Ute - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
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A longitudinal examination of customer commitment and loyalty
Lariviere, Bart; Keiningham, Timothy; Cooil, Bruce; … - In: Journal of service management 25 (2014) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10010260104
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Social media engagement that drives purchase behavior
Malthouse, Edward C.; Vandenbosch, Mark B.; Kim, Su Jung - In: The changing roles of advertising : [extended versions …, (pp. 29-42). 2013
Persistent link: https://www.econbiz.de/10009773062
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The geometric law of annual halving
Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014
Persistent link: https://www.econbiz.de/10010369862
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The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Journal of service management 25 (2014) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10010384976