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Konsumentenverhalten
Consumer behaviour
59
Sports
30
Sport
29
Sportmarketing
26
Sports marketing
26
Athletes
17
Sportler
17
Professional sports
16
Profisport
16
Theorie
16
Theory
16
USA
16
United States
16
Brand management
15
Markenführung
14
Portfolio selection
14
Portfolio-Management
14
Capital income
13
Kapitaleinkommen
13
Sport event
13
Sportveranstaltung
13
Arbeitsgruppe
12
Emotion
12
Team
12
Advertising effects
11
Brand image
11
Personality psychology
11
Persönlichkeitspsychologie
11
Werbewirkung
11
CAPM
10
Football
10
Fußball
10
Markenimage
10
South Korea
10
Sponsorship
10
Südkorea
10
Risikoprämie
9
Risk premium
9
Social Web
9
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English
59
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Ko, Yong Jae
42
Chang, Yonghwan
16
Jang, Wonseok
12
Asada, Akira
10
Lee, Joon Sung
10
Kim, Daehwan
8
Arai, Akiko
4
Kim, Yu Kyoum
4
Claussen, Cathryn L.
3
Kwak, Dae Hee
3
Sato, Shintaro
3
Wann, Daniel L.
3
Connaughton, Daniel P.
2
Hur, Youngjin
2
Inoue, Yuhei
2
Jang, Wonseok Eric
2
Kim, Taehee
2
Kim, Taeho
2
Park, Chanmin
2
Warren, Clinton
2
Bang, Hyejin
1
Boroujerdi, Saeed Sadeghi
1
Carlson, Brad D.
1
Cattani, Kevin
1
Chan-Olmsted, Sylvia M.
1
Chang, Kyungro
1
Chang, Mark Jaewon
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Chang, Yongwan
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Cho, Janice
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Delshab, Vahid
1
Gibson, Heather J.
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Heere, Bob
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James, Jeffery
1
Jordan, Jeremy S.
1
Jun, Soobum
1
Kang, Joon Ho
1
Kang, Philip
1
Kaplanidou, Kyriaki
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sports marketing & sponsorship
9
European Sport management quarterly : ESMQ
7
Sport management review
5
Enhancing knowledge development in marketing ; Vol. 21
2
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
59
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1
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
2
A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae
;
Chang, Yonghwan
;
Jang, Wonseok
;
Sagas, Michael
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
Saved in:
3
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
4
Does spectatorship increase happiness? : the energy perspective
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel L.
;
Kim, Daehwan
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10011771885
Saved in:
5
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung
;
Kim, Daehwan
;
Jang, Wonseok
;
Jun, Soobum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
Saved in:
8
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
9
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
10
Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Morris, Jon D.
; …
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
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