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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
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Positioning strategies for branding services in an emerging economy
Coffie, Stanley - In: Journal of strategic marketing 28 (2020) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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Consumer perceptions of UK plastic card brands' market positions and positioning strategies
Blankson, Charles - In: The journal of retail marketing management research : JRMMR 1 (2007/08) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003727770
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Measuring college students' choice criteria of credit cards : scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
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A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions
Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10015189480
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Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69
Persistent link: https://www.econbiz.de/10009774961
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The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions
Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10009659103
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College students consumption of credit cards
Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 567-585
Persistent link: https://www.econbiz.de/10009668457
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The development of a scale measuring consumers' selection of retail banks in Ghana
Blankson, Charles; Mbah, Chris H. N.; Owusu-Frempong, … - In: Journal of African business 10 (2009) 2, pp. 182-202
Persistent link: https://www.econbiz.de/10003912523