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Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects

Germann, Frank; Hess, Ronald L. <Jr.>; Meloy, Margaret G. - In: Marketing accountability for marketing and …, (pp. 111-128). 2021

Persistent link: https://www.econbiz.de/10012653923

Off-price versus price-off : use of discrimination differences across retail formats

Hess, Ronald L.; Ring, Lawrence - In: International journal of retail & distribution management 42 (2014) 10, pp. 902-928

Persistent link: https://www.econbiz.de/10010422007

The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations

Hess, Ronald L. <Jr.>; Ring, Lawrence - In: Service business 10 (2016) 2, pp. 319-343

Persistent link: https://www.econbiz.de/10011722315

Omnichannel-based promotions' effects on purchase behavior and brand image

Blom, Angelica; Lange, Fredrik; Hess, Ronald L. <Jr.> - In: Journal of retailing and consumer services 39 (2017), pp. 286-295

Persistent link: https://www.econbiz.de/10011747900

Do retailers benefit from deploying customer analytics

Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593

Persistent link: https://www.econbiz.de/10010473261

Performance brand placebos : how brands improve performance and consumers take the credit

Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951

Persistent link: https://www.econbiz.de/10011489874

Performance Brand Placebos : How Brands Improve Performance and Consumers Take the Credit

Garvey, Aaron - 2017

This research examines how consumption of a performance branded product systematically improves objective outcomes in a variety of contexts. Five field and laboratory studies demonstrate that this performance brand effect emerges through psychological mechanisms unrelated to functional product...

Persistent link: https://www.econbiz.de/10012959883

The uptrend effect : encouraging healthy behaviors through greater inferred normativity

Costello, John P.; Garvey, Aaron M.; Germann, Frank; … - In: Journal of marketing research 61 (2024) 1, pp. 110-127

Persistent link: https://www.econbiz.de/10014584173

Benefits leader reversion : how a once-preferred product recaptures its standings

Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797

Persistent link: https://www.econbiz.de/10003927142

Catching nonconscious goals in the act of decision making

Carlson, Kurt A.; Tanner, Robin J.; Meloy, Margaret G.; … - In: Organizational behavior and human decision processes : … 123 (2014) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10010246697