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Persistent link: https://ebvufind01.dmz1.zbw.eu/10008807010
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Innovative, distinct products and no “cheaper” copies of the “rich” world are essential in order to succeed at the “Base of the Pyramid” (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution spaces, which are both difficult to access....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014162168
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Persistent link: https://ebvufind01.dmz1.zbw.eu/10009356150
In this study we research user integration in the German service industry. Goal is to explore the industrial practice with regard to four dimensions of user integration, i.e., why, whom, how, and how successful the service industry integrates to find novel service ideas. Data is collected from a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009426961
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The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010252691
Integrating lead users into the product development process is a promising source of innovations. While the lead user approach is clearly established in academia, the implementation into management practice is ambiguous. Conducting a literature review of 255 articles in business press we show...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010239416