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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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An integrative framework of sales ecosystem well-being
Ranjan, Kumar Rakesh; Friend, Scott B. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 234-250
Persistent link: https://www.econbiz.de/10012395126
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317
Persistent link: https://www.econbiz.de/10015386790