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~subject:"Kundenintegration"
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Kundenintegration
Relationship marketing
40
Services marketing
39
Dienstleistungsmarketing
31
Beziehungsmarketing
30
Marketing theory
27
Marketing
26
Consumer behaviour
21
Konsumentenverhalten
21
Marketing management
19
Marketingtheorie
19
Value creation
19
Marketingmanagement
18
Betriebliche Wertschöpfung
17
Dienstleistung
16
Lieferantenmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
14
Service-dominant logic
13
Customer integration
12
Dienstleistungssektor
12
Service-Dominant Logic
12
Service logic
11
Customer value
10
Kundenwert
10
Services
10
Luxury goods
9
Luxusgüter
9
Service industry
8
Service management
8
Service quality
8
Finnland
7
Management
7
Dienstleistungsmanagement
6
Dienstleistungsqualität
6
Finland
6
Luxury
6
Schweden
6
Sweden
6
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English
12
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Grönroos, Christian
11
Davey, Janet
1
Ferreira, Ana Cristina
1
FitzPatrick, Mary
1
Guais, Blandine
1
Gummerus, Johanna
1
Hilletofth, Per
1
Holmqvist, Jonas
1
Joelsson, Tapani N.
1
Kauppinen-Räisänen, Hannele
1
Kessous, Aurélie
1
Könnölä, Kaisa
1
Leroi-Werelds, Sara
1
Luomala, Harri T.
1
Mukhtar, Umer
1
Mäkilä, Tuomas
1
Pimenta, Márcio Lopes
1
Ravald, Annika
1
Streukens, Sandra
1
Syrjälä, Henna
1
Van Vaerenbergh, Yves
1
Varey, Richard J.
1
Visconti, Luca M.
1
Voima, Päivi
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Journal of business research : JBR
2
Journal of service management
2
Meddelanden från Svenska Handelshögskolan
2
Journal of marketing management : MM
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Public management review
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The journal of business & industrial marketing
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ECONIS (ZBW)
12
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
2
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
3
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
4
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
7
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
8
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
9
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
10
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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