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~subject:"Kundenwert"
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Kundenwert
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
15
Markenführung
15
Brand
13
Markenartikel
13
Beziehungsmarketing
10
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Advertising effects
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Brand image
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Fernsehwerbung
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Großbritannien
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MacDonald, Emma K.
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Wilson, Hugh
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Bruce, Helen L.
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Clarke, Beverly
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Jüttner, Uta
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Maklan, Stan
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
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ECONIS (ZBW)
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Assessing value-in-use : a conceptual framework and exploratory study
MacDonald, Emma K.
;
Wilson, Hugh
;
Martinez, Veronica
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009273124
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2
Resource integration, value creation and value destruction in collective consumption contexts
Bruce, Helen L.
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 173-185
Persistent link: https://www.econbiz.de/10012104139
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3
Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
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