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~subject:"Kundenwert"
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Kundenwert
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Konsumentenverhalten
16
Customer value
12
Customer-dominant logic
7
Value creation
7
Betriebliche Wertschöpfung
5
Social Web
5
Social web
5
Customer ecosystem
4
Customer integration
4
Dienstleistungsmanagement
4
Kundenintegration
4
Service management
4
Services
4
Value analysis
4
Wertanalyse
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
2
Connected services
2
Customer context
2
Customer dominant logic
2
Customer engagement
2
Customer experience
2
Customer logic
2
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Undetermined
4
Free
3
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Article
9
Book / Working Paper
1
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Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
10
Author
All
Heinonen, Kristina
10
Strandvik, Tore
6
Voima, Päivi
2
Campbell, Colin L.
1
Edvardsson, Bo
1
Ferguson, Sarah Lord
1
Lipkin, Michaela
1
Medberg, Gustav
1
Mickelsson, Karl-Jacob
1
Sundström, Erik
1
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The journal of services marketing
2
Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
10
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
Saved in:
3
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
4
Customer dominant value formation in service
Heinonen, Kristina
;
Strandvik, Tore
;
Voima, Päivi
- In:
European business review : EBR ; the official journal …
25
(
2013
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
Saved in:
5
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
6
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
7
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
8
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
9
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
10
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
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