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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip; Wright, Malcolm; Feetham, Pamela; … - In: European journal of marketing 56 (2022) 7, pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman - 2022
Persistent link: https://www.econbiz.de/10012887922
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510