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Luxury brands in emerging markets : a case study on China

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A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption

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Global luxury brands : researching cross-cultural differences in motivations to consume

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Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?

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How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model

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The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA

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Luxury Brands in Emerging Markets: A Case Study on China

Cui, Annie Peng; Wajda, Theresa A.; Walsh, Michael F. - In: Entrepreneurship in international marketing, (pp. 287-305). 2015

The luxury brands sales in emerging markets will see rapid growth. When entering the emerging markets, luxury fashion brands always find it challenging to balance adaption with local consumer culture and standardization to maintain their global brand image. The present study attempts to examine...

Persistent link: https://www.econbiz.de/10015367320