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4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
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68
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63
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43
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
35
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Erfurter Hefte zum angewandten Marketing
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Journal of retailing and consumer services
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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essentials
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Gabler Research
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Gabler-Edition Wissenschaft
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Edward Elgar E-Book Archive
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Journal of business-to-business marketing
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Marketing intelligence & planning
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Schriftenreihe Schwerpunkt Marketing
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RePEc
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Kundenorientierte
Produktentwicklung
: Marketingwissen für Ingenieure und Entwickler
Gochermann, Josef
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001769381
Saved in:
2
Internetbasierte Kooperation bei der
Produktentwicklung
Wobser, Gunther
-
2000
Persistent link: https://www.econbiz.de/10001552719
Saved in:
3
Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Baaken, Thomas
(
ed.
);
Höft, Uwe
(
ed.
);
Kesting, Tobias
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10014010272
Saved in:
4
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
5
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
6
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
Saved in:
7
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
8
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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9
Voice of the customer in the Islamic market
Doherty, Ronald J.
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
Saved in:
10
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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