Similar Search Results

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

Self-esteem's moderation of self-congruity effects on brand loyalty

Brannen, Jane; Frisby, Cynthia M. - In: Theoretical economics letters 7 (2017) 6, pp. 1848-1864

Persistent link: https://www.econbiz.de/10011777327

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty

Hassan, Ibn e; Iqbal, Jawad - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 725-734

Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...

Persistent link: https://www.econbiz.de/10011929557

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

The Impact of marketing mix elements on brand loyalty towards speech therapy in health science industry Malaysia

Masri bin Abdul Lasi; Tan Cheng Man - In: Inventi impact: SMEs (2021) 1, pp. 59-69

Persistent link: https://www.econbiz.de/10012696664

(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach

Khan, Naveed R.; Ul Abedin, Zain; Ghouri, Arsalan Mujahid - In: The Lahore journal of business 9 (2020/2021) 2, pp. 79-108

Persistent link: https://www.econbiz.de/10012628305

Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits

Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10012803171