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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
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Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.; Schindler, Robert M. - 2009
Persistent link: https://www.econbiz.de/10003784636
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Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen; Kozinets, Robert V.; Sherry, John F. - 2009
Persistent link: https://www.econbiz.de/10003784641
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Does your brand have the energy to compete?
Farr, Andy - 2009
Persistent link: https://www.econbiz.de/10003784815
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L. - 2009
Persistent link: https://www.econbiz.de/10003784910
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717