Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Decomposing perceived playfuln...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Consumer behaviour
1,047
Konsumentenverhalten
1,047
Social Web
415
Social web
415
Soziales Netzwerk
273
Online-Marketing
267
Deutschland
263
Germany
258
Internet marketing
237
Verbraucherverhalten
234
Social network
231
Theorie
194
Theory
193
Welt
187
World
187
Marketing
174
Marketingmanagement
120
Electronic Commerce
119
Beziehungsmarketing
117
Marketing management
117
Relationship marketing
117
E-commerce
109
Market research
81
USA
81
United States
76
Internet
73
Brand management
71
Markenführung
71
Business network
69
Unternehmensnetzwerk
69
Innovation
68
Nachhaltigkeit
67
Social Media
66
Innovationsmanagement
65
Werbung
63
Nachhaltige Entwicklung
62
Sustainable development
62
Innovation management
57
Polen
57
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
79
Article
4
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
889
Aufsatz in Zeitschrift
889
Aufsatz im Buch
249
Book section
249
Hochschulschrift
150
Graue Literatur
132
Non-commercial literature
132
Thesis
113
Collection of articles of several authors
83
Working Paper
78
Arbeitspapier
72
Aufsatzsammlung
44
Bibliografie enthalten
39
Bibliography included
39
Konferenzschrift
38
Lehrbuch
37
Textbook
32
Conference proceedings
22
Reprint
17
Statistics
14
Statistik
14
Case study
13
Fallstudie
13
Market information
12
Marktinformation
12
Umfrage
11
Mehrbändiges Werk
9
Multi-volume publication
9
Bibliografie
6
Collection of articles written by one author
6
Handbook
6
Handbuch
6
Sammlung
6
Conference paper
5
Festschrift
5
Glossar enthalten
5
Glossary included
5
Konferenzbeitrag
5
Amtsdruckschrift
4
more ...
less ...
Language
All
English
68
German
13
Polish
2
Russian
1
Spanish
1
Author
All
Fitchett, James
5
Arsel, Zeynep
3
Kassarjian, Harold H.
2
Pepels, Werner
2
Ahluwalia, Rohini
1
Akca, Selin
1
Ankiel-Homa, Magdalena
1
Aretz, Wera
1
Baier, Daniel
1
Bajde, Domen
1
Balderjahn, Ingo
1
Bauer, András
1
Bauer, Hans H.
1
Baumann, Axel
1
Başar, Enes Emre
1
Bean, Jonathan
1
Beckley, Jacqueline H.
1
Belk, Russell W.
1
Bradlow, Eric T.
1
Brilon, Werner
1
Bruns, Jürgen
1
Brückweh, Kerstin
1
Börsch-Supan, Axel
1
Caldwell, Marylouise
1
Callon, Michel
1
Canniford, Robin
1
Cauberghe, Verolien
1
Cavicchi, Alessio
1
Chadraba, Petr
1
Chandy, Rajesh K.
1
Cochoy, Franck
1
Davis, Brennan
1
Decker, Reinhold
1
Deville, Joe
1
Diamantopoulos, Adamantios
1
Dichter, Ernest
1
Diehl, Sandra
1
Dürr, Karin
1
Eisend, Martin
1
Erciş, Aysel
1
more ...
less ...
Institution
All
American Marketing Association
6
European Society for Opinion and Marketing Research
2
Springer Fachmedien Wiesbaden
2
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
DePaul University / College of Commerce
1
Deutsche Werbewissenschaftliche Gesellschaft
1
European Marketing Academy
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Hochschule für Wirtschaft und Politik
1
ICORIA <16., 2017, Gent>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research in the Consumer Interest <2, 1990, Snowbird, Utah>
1
International Workshop Traffic and Mobility: Simulation - Economics - Environment <1999, Aachen>
1
RWTH Aachen / Lehrstuhl und Institut für Kraftfahrwesen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Seminar on Children and Young People: Are They the New Consumers? <1992, Mailand>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Symposium on Consumer Panel Data <1, 1999, Mannheim>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Warwick Business School
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Zentrum für Empirische Forschung
1
Zentrum für Umfragen, Methoden und Analysen
1
more ...
less ...
Published in...
All
Sage benchmarks in social research methods
5
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Journal of marketing management : MM
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Routledge interpretive marketing research
2
Zeszyty naukowe
2
AMA educators proceedings
1
Advances in advertising research
1
Advertising and consumer psychology
1
Business and Management
1
CRESC - culture, economics and the social
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ESOMAR publication series
1
European Advertising Academy
1
Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Key issues in marketing management
1
Legends in marketing
1
Marketing and consumer psychology series
1
Marketing letters : a journal of research in marketing
1
Nordic journal of business : NJB
1
Premier reference source - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Qualitative market research : an international journal
1
Research
1
Research essentials
1
SAGE library in marketing
1
Sociological review monographs
1
Sozialökonomische Texte : Diskussionsbeiträge
1
Studies of the German Historical Institute London
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Woodhead Publishing series in consumer science and strategic marketing
1
ZUMA-Nachrichten / Spezial
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
2
The virtual world and marketing
Başar, Enes Emre
(
ed.
);
Erciş, Aysel
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011849815
Saved in:
3
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
4
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
5
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
Keller, Bernhard
(
ed.
);
Klein, Hans-Werner
(
ed.
); …
-
2019
-
2., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011982477
Saved in:
6
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
7
Mastering market analytics : business metrics, practice and application
Kozielski, Robert
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011738768
Saved in:
8
Enhancing consumer choice : proceedings of the Second International Conference on Research in the Consumer Interest
Mayer, Robert N.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10000856287
Saved in:
9
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
10
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
