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Consumer research : introspective essays on the study of consumption
Holbrook, Morris B. - 1995
Persistent link: https://www.econbiz.de/10013532846
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Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003832351
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Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee
Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 398-418
Persistent link: https://www.econbiz.de/10003617607
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Consumer research : introspective essays on the study of consumption
Holbrook, Morris B. - 1995
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown...
Persistent link: https://www.econbiz.de/10012692126
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Consumer research : introspective essays on the study of consumption
Holbrook, Morris B. - 1995 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013207796
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Effects of competitive context and of additional information on price sensitivity
Huber, Joel - In: Journal of marketing research : JMR 23 (1986) 3, pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
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Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
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Postmodern consumer research : the study of consumption as text
Hirschman, Elizabeth Caldwell - 1992
Persistent link: https://www.econbiz.de/10000325394
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10009296477