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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald - 1999
Persistent link: https://www.econbiz.de/10013408243
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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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Bestimmung der Kaufverbundenheit mit Hilfe eines probabilistischen Meßmodells
Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 43 (1991) 5, pp. 418-434
Persistent link: https://www.econbiz.de/10001106219
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - 2003
Persistent link: https://www.econbiz.de/10001805813
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Der Zusammenhang zwischen paarweisen Verbundbeziehungen und Kauftakt- bzw. Käufersstrukturmerkmalen
Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 37 (1985) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10002979396
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Endogeneity of store attributes in heterogeneous store-level sales response models
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 34 (2012) 1, pp. 199-214
Persistent link: https://www.econbiz.de/10009488298
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald - In: Quantitative marketing and marketing management : …, (pp. 103-121). 2012
Persistent link: https://www.econbiz.de/10009621125