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Advancing marketing strategy research

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Marketing research centers : community, productivity, and relevance

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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness

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Sales Force-Generated Marketing Intelligence

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Sales force-generated marketing intelligence

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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance

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Effects of customer and innovation asset configuration strategies on firm performance

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Customer engagement marketing

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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...

Persistent link: https://www.econbiz.de/10012396394