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Marktforschung
Theorie
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Theory
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Consumer behaviour
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19
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19
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13
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Food retailing
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Marketing theory
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Marketingtheorie
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Präferenztheorie
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Relationship marketing
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Theory of preferences
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Advertising effects
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Allocation
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Price elasticity
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Signalling
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Rao, Vithala R.
16
Green, Paul E.
3
DeSarbo, Wayne S.
1
Ding, Min
1
Eliashberg, Jehoshua
1
Grover, Rajiv
1
Han, Song
1
Hauser, John R.
1
Hong, Yuan
1
Kartono, Benjamin
1
Lilien, Gary L.
1
Park, Young-hoon
1
Sattler, Henrik
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Sheth, Jagdish N.
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Su, Meng
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Wind, Yoram
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Wind, Yoram Jerry
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Journal of marketing research : JMR
4
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Editorʹs Series in Marketing
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Legends in marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Review of Marketing Research, 5
1
SpringerLink / Bücher
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Technological innovation : oversights and foresights
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ECONIS (ZBW)
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan
;
Han, Song
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10008858646
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2
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
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3
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
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4
Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
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5
Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises
Sattler, Henrik
- In:
Journal of business economics : JBE
67
(
1997
)
12
,
pp. 1285-1307
Persistent link: https://www.econbiz.de/10001232517
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6
Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
Saved in:
7
A Bayesian approach to test market selection
Rao, Vithala R.
;
Winter, Frederick W.
- In:
Management science : journal of the Institute for …
27
(
1981
)
12
,
pp. 1351-1369
Persistent link: https://www.econbiz.de/10002679244
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8
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
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9
Multidimensional scaling and individual differences
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
Saved in:
10
Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul E.
;
Rao, Vithala R.
-
1972
Persistent link: https://www.econbiz.de/10002542809
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