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~subject:"Marktsegmentierung"
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Marktsegmentierung
Theorie
81
Theory
81
Consumer behaviour
51
Konsumentenverhalten
51
Market research
37
Marktforschung
37
Bayesian inference
25
Estimation theory
24
Schätztheorie
24
Bayes-Statistik
23
Market segmentation
22
Cluster analysis
20
Marketing
20
Clusteranalyse
17
consumer psychology
16
Conjoint analysis
15
Conjoint-Analyse
15
Multivariate Analyse
15
Multivariate analysis
15
Brand management
14
Markenführung
14
Marketing management
12
Marketingmanagement
12
Advertising effects
11
Experiment
11
Perception
11
Wahrnehmung
11
Werbewirkung
11
Brand
10
Decision
10
Entscheidung
10
Markenartikel
10
Competitive strategy
8
Regression analysis
8
Regressionsanalyse
8
Visual perception
8
Visuelle Wahrnehmung
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Wettbewerbsstrategie
8
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7
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8
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Book / Working Paper
15
Article
8
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Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
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1
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English
21
Dutch
1
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DeSarbo, Wayne
14
Wedel, Michel
11
Fong, Duncan K. H.
7
Kamakura, Wagner A.
6
Kim, Sunghoon
4
Blanchard, Simon J.
2
Ebbes, Peter
2
Ramaswamy, Venkatram
2
Snow, Charles C.
2
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A.
1
Böckenholt, U.
1
DeSarbo, Christian F.
1
DeSarbo, Wayne S.
1
Grewal, Rajdeep
1
Helsen, Kristiaan
1
Jedidi, Kamel
1
Scott, Crystal J.
1
Vriens, Marco
1
Wilms, Tom
1
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Center for Economic Research <Tilburg>
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Journal of marketing research : JMR
3
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Conjoint measurement : methods and applications
1
Discussion paper / Center for Economic Research, Tilburg University
1
Economisch statistische berichten : ESB
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of modelling in management
1
Marketing Science Institute Technical Working Paper, Report
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
2
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
2
Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
DeSarbo, Wayne
-
2016
Persistent link: https://www.econbiz.de/10012989667
Saved in:
3
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
4
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
Saved in:
5
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
6
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
Saved in:
7
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
8
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
9
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
10
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
Saved in:
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