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~subject:"Marktsegmentierung"
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Marktsegmentierung
Marketing
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Journal of marketing management : MM
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Cross-cultural and critical perspectives on brands
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Marketing performativity : theories, practices and devices
1
Marketing theory : a student text
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Segmentation in social marketing : process, methods and application
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Diagnosing and treating segmentation barriers in business-to-business-markets
Dibb, Sally
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 40-46
Persistent link: https://www.econbiz.de/10001930309
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2
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
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3
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2007
Persistent link: https://www.econbiz.de/10004897051
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4
The market segmentation workbook : target marketing for marketing managers
Dibb, Sally
;
Simkin, Lyndon
-
1996
Persistent link: https://www.econbiz.de/10004301750
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5
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
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6
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
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7
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
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8
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
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9
Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten
(
contributor
);
Dibb, Sally
(
contributor
)
-
Academy of Marketing / Special Interest Group in Market …
-
2004
Persistent link: https://www.econbiz.de/10003354619
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10
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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