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Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung : eine theoretische Analyse
Herrmann, Roland; Anders, Sven; Thompson, Stanley - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 54 (2005) 3, pp. 171-181
Wirkungsanalyse wird abgeleitet, dass übermäßige Werbung vorliegt, wenn es parallele Werbeaktivitäten dieser Art auf verschiedenen …
Persistent link: https://www.econbiz.de/10002730862
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Innovative bying behaviour intend : a segmentation of commercial farmers in South Africa
De Jager, Johan W.; Van Zyl, Dion - In: The Asian economic review : journal of the Indian … 55 (2013) 3, pp. 453-472
Persistent link: https://www.econbiz.de/10010246468
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Probleme der psychologischen Kundensegmentierung durch die Verkaufsförderung
Bouncken, Ricarda B. - 1995
Persistent link: https://www.econbiz.de/10000321945
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Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie - 2005
Persistent link: https://www.econbiz.de/10002939563
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Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola; Clarke, Andrew Paul - In: Journal of enterprising communities : people and places … 17 (2023) 6, pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
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Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter - 2013
Persistent link: https://www.econbiz.de/10010239131
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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When perceived value is fleeting : promotion of events
Piekarczyk, Rob - 2007
Persistent link: https://www.econbiz.de/10003549062