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Extreme gradient boosting trees with efficient Bayesian optimization for profit-driven customer churn prediction

Liu, Zhenkun; Jiang, Ping; De Bock, Koen W.; Wang, Jianzhou - In: Technological forecasting and social change : an … 198 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015076450

Stockpiling Points in Linear Loyalty Programs

Stourm, Valeria - 2017

Customers often stockpile reward points in linear loyalty programs (i.e., programs that do not reward stockpiling) despite several economic incentives against it (e.g., the time value of money). We develop a mathematical model of redemption choice that unites three explanations for why customers...

Persistent link: https://www.econbiz.de/10012975003

Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity

Gupta, Vishal Kumar; Ting, Q. U.; Tiwari, Manoj Kumar - In: International journal of production economics 212 (2019), pp. 155-167

Persistent link: https://www.econbiz.de/10012036198

A model of customer reward programs with finite expiration terms

Sun, Yacheng; Zhang, Dan - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3889-3903

Persistent link: https://www.econbiz.de/10012062834

Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships

Ishiguro, Hisatoshi; Amasaka, Kakuro - In: Journal of business & economics research 10 (2012) 8, pp. 493-500

Persistent link: https://www.econbiz.de/10009620976

Business online community credibility model of an online consumption community using linear programming for effective customer relationship management

Alavi, Shirin - In: International journal of business innovation and research 8 (2014) 4, pp. 440-462

Persistent link: https://www.econbiz.de/10010401002

A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation

Firouzabadi, Seyed Mohammad Ali Khatami; Taghavifard, … - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 237-255

Persistent link: https://www.econbiz.de/10011966939

An empirical study on the effects of an enterprise fan page

Shang, Shari S. C.; Hsu, Wei-Yen; Tseng, Hsiao-Ting; … - In: Journal of organizational computing and electronic commerce 28 (2018) 3, pp. 252-268

Persistent link: https://www.econbiz.de/10011918141

An implementable optimization of airfare structure

So, Brian - In: Journal of revenue and pricing management 16 (2017) 5, pp. 441-465

Persistent link: https://www.econbiz.de/10011774438

An analysis of "buy x, get one free" reward programs

Liu, Yan; Sun, Yacheng; Zhang, Dan - In: Operations research 69 (2021) 6, pp. 1823-1841

Persistent link: https://www.econbiz.de/10012815732