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~subject:"Mexico"
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Mexico
Consumer behaviour
78
Konsumentenverhalten
75
Mexiko
60
Marketing management
28
Marketingmanagement
28
Brand management
24
Markenführung
24
Innovation
22
India
21
Indien
21
Emerging economies
20
Schwellenländer
20
Marketing
17
Brand image
15
Globalisierung
14
International competition
14
Internationaler Wettbewerb
14
Markenimage
14
Strategic management
14
Strategisches Management
14
customer value
14
Brand
12
Globalization
12
Markenartikel
12
Einzelhandel
11
Retail trade
11
Welt
11
World
11
retailing
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Customer value
10
Beziehungsmarketing
9
Emotion
9
Entrepreneurship
9
Entrepreneurship approach
9
Relationship marketing
9
Sales promotion
9
Cognition
8
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Online availability
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Undetermined
16
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Article
59
Book / Working Paper
5
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Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
2
Sammelwerk
2
research-article
2
Case study
1
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1
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Language
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English
61
Undetermined
3
Author
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Rajagopal
51
Castaño, Raquel
10
Rajagopal, Amritanshu
6
Reyes-Mercado, Pável
6
López-Fernández, Andrée Marie
5
Rajagopal, Ananya
5
Centeno, Edgar
3
Felix, Reto
3
Atristain, Connie
2
Behl, Ramesh
2
Carrete, Lorena
2
González, Eva
2
Perez, María Eugenia
2
Quintanilla, Claudia
2
Alfaro, Gustavo T.
1
Banks, Jerry
1
Carete, Lorena
1
Cavazzani, Paola
1
Cstillo, Vincente
1
Fernández Reyes, Lucía
1
González, Eva M.
1
Henry, Paul
1
Lozano, Gerardo
1
Martinez, Josefina
1
Martinez, Raúl
1
Mercado, Pável Reyes
1
Morales, Ricardo
1
Nunez, Sandra
1
Núñez, Sandra
1
Ortiz, Thalia
1
Parra, Isabella A.
1
Rajagopal, Desikacharya
1
Reyes, Adán
1
Reyes, Lucía Fernández
1
Sánchez, Marijose
1
Tapia, Eduardo
1
Verma, Rajeev
1
Zavala, Alba María
1
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Institution
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
Published in...
All
International journal of business competition and growth : IJBCG
12
International journal of business innovation and research
5
International journal of business excellence
4
International journal of leisure and tourism marketing : IJLTM
3
2007 Business & Economics Society International Conference ; Vol. 2
2
Business analytics and cyber security management in organizations
2
International Journal of Economics and Business Research
2
International journal of productivity and quality management : IJPQM
2
International journal of services and operations management
2
Journal of food products marketing
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Latin American political, economic, and security issues
2
Trade issues, policies and laws
2
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
International journal of business excellence : IJBEX
1
International journal of business performance management
1
International journal of economics and business research
1
International journal of emerging markets
1
International journal of energy sector management : IJESM
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of Asia Pacific business
1
Journal of Consumer Marketing
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing Working Papers
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
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Source
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ECONIS (ZBW)
58
RePEc
4
Other ZBW resources
2
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1
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
2
Behavioural determinants in selling tourism services : a case study
Rajagopal
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10003924106
Saved in:
3
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
4
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal
- In:
Journal of transnational management : the official …
19
(
2014
)
1
,
pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
Saved in:
8
Challenges among women entrepreneuers in Mexico
Rajagopal
- In:
International journal of entrepreneurship and small business
15
(
2012
)
3
,
pp. 389-395
Persistent link: https://www.econbiz.de/10009514010
Saved in:
9
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
10
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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