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Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges

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This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional...

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Arousal and merriment as decision drivers among young consumers

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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

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Cognitive associations between advertising and brand response among consumers in Mexico

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Factors affecting customer value on buying decisions : a multi-experiment analysis

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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

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Challenges among women entrepreneuers in Mexico

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