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~subject:"Mobile commerce"
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Mobile commerce
Einzelhandel
11
Retail trade
11
Consumer behaviour
6
Konsumentenverhalten
6
China
5
Distribution channel
3
Multinationales Unternehmen
3
Online retailing
3
Online-Handel
3
Transnational corporation
3
Vertriebsweg
3
Appropriation
2
Business model
2
Channel additions
2
Children
2
Cross-channel integration
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Geschäftsmodell
2
Grounded Theory
2
Grounded theory
2
Innovation
2
International market entry
2
Internationaler Markteintritt
2
Internationalization
2
Kids retailing
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Multi-channel retailing
2
Multichannel strategy
2
Multikanalvertrieb
2
Re-appropriation
2
Retailing
2
Social dimension
2
Store atmosphere
2
Strategic management
2
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English
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Cao, Lanlan
2
Liu, Xin
2
Cao, Wenbin
1
Touzani, Mourad
1
Trinchera, Laura
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International journal of retail and distribution management
1
Journal of retailing
1
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ECONIS (ZBW)
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1
Exploring mobile commerce activities' impact on retail firm performance
Cao, Lanlan
;
Liu, Xin
;
Trinchera, Laura
;
Touzani, Mourad
- In:
International journal of retail and distribution management
52
(
2024
)
10/11
,
pp. 1108-1124
Persistent link: https://www.econbiz.de/10015158275
Saved in:
2
The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment
Cao, Lanlan
;
Liu, Xin
;
Cao, Wenbin
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011958207
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