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Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro - In: Advertising theory, (pp. 373-387). 2012
Persistent link: https://www.econbiz.de/10009524030
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
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Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro - In: Marketing : metaphors and metamorphosis, (pp. 118-131). 2008
Persistent link: https://www.econbiz.de/10003746820
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Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010
Persistent link: https://www.econbiz.de/10003985180
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Does gender affect media choice in travel information search? : on the use of mobile Internet
Okazaki, Shintaro; Hirose, Morikazu - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 794-804
Persistent link: https://www.econbiz.de/10003892140
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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Towards a better understanding of mobile marketing : theoretical construction of ubiquity
Okazaki, Shintaro; Mendez, Felipe - In: Media and convergence management, (pp. 233-246). 2013
Persistent link: https://www.econbiz.de/10009767970
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Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro; Navarro, Angeles; Campo, Sara - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10009787474
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Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005
Persistent link: https://www.econbiz.de/10003353823