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~subject:"Multinationales Unternehmen"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz im Buch"
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Multinationales Unternehmen
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Handbook of research on Asian business
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The Oxford handbook of international business
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Emerging multinationals in emerging markets
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Transnational corporations and development policy : critical perspectives
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Transnational corporations and local firms in developing countries : linkages and upgrading
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Marketing in the emerging markets of Islamic countries
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Japanese multinationals in China
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Handbook of research on international strategic management
6
Multinational enterprises and emerging challenges of the 21st century
6
Politics and power in the multinational corporation : the role of institutions, interests and identities
6
The global business handbook : the eight dimensions of international management
6
Firms' objectives and internal organisation in a global economy : positive and normative analysis
5
International HRM: the MNE perspective
5
The strategic development of multinationals : subsidiaries and innovation
5
Research at the marketing-entrepreneurship interface
4
Strategic human resource management
4
The rise of Indian MNCs : insights and experiences
4
Contemporary corporate strategy : global perspectives
3
Crises and disruptions in international business : how multinational enterprises respond to crises
3
Diversification and growth of the firm
3
Global business : environments and strategies
3
Managerial issues in international business
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New policy challenges for European multinationals
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Regional aspects of multinationality and performance
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Strategic information systems ; Vol. 1
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Strategy in transition
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The impact of incomplete contracts on economics
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Value creation in multinational enterprise
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Anxieties and management responses in international business
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Base of the Pyramid and Business Process Outsourcing Strategies : In the Age of SDGs
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Business, society and politics : multinationals in emerging markets
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Change Management in der Praxis : Beispiele, Methoden, Instrumente
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Change management ; Vol. 3
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Competitive advantage : strategies, management and performance
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Controlling integriert und global : erfolgreiche Steuerung von komplexen Organisationen
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1
Hat sich das
Marketing
als Leitkonzept der Unternehmensführung wirklich überlebt? - eine kritische Stellungnahme
Benkenstein, Martin
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 49-64)
.
2018
Persistent link: https://www.econbiz.de/10011740974
Saved in:
2
Product adoption and innovation diffusion : the case of Japanese
marketing
to China
Horn, S. A.
- In:
Japanese multinationals in China
,
(pp. 102-122)
.
2010
Persistent link: https://www.econbiz.de/10003935848
Saved in:
3
The performance implications of fit among business strategy,
marketing
organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
4
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
5
Challenges of
marketing
to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush
;
Chung, Cindy
;
Erramilli, M. Krishna
; …
- In:
Handbook of research on Asian business
,
(pp. 125-143)
.
2007
Persistent link: https://www.econbiz.de/10003401229
Saved in:
6
Entry and
marketing
strategies of FDI firms in China
Chang, Tung-lung Steven
- In:
Handbook of research on Asian business
,
(pp. 162-181)
.
2007
Persistent link: https://www.econbiz.de/10003401405
Saved in:
7
Global retailers and Asian manufacturers
Hamilton, Gary G.
;
Petrovic, Misha
- In:
Handbook of research on Asian business
,
(pp. 208-220)
.
2007
Persistent link: https://www.econbiz.de/10003401414
Saved in:
8
Innovation orientation,
marketing
capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
9
Is it possible to generate added value through a higher environmental proactivity orientation? : a practical analysis of the Spanish ceramic industry
Carrascosa-López, Conrado
;
Segarra-Oña, María-del-Val
; …
- In:
EcoProduction and logistics : emerging trends and …
,
(pp. 57-71)
.
2013
Persistent link: https://www.econbiz.de/10009622213
Saved in:
10
Evaluation of subsidiary
marketing
performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
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