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Internet advertising strategy of multinationals in China : a cross cultural analysis
Li, Hairong; Li, Ang; Zhao, Shuguang - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 125-146
Persistent link: https://www.econbiz.de/10003819159
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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro; Bauer, András; Ohme, Rafal; Škapa, … - In: Cutting edge international research, (pp. 37-46). 2010
Persistent link: https://www.econbiz.de/10003985034
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Understanding brand website positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro; Škapa, Radoslav - In: Contemporary research in e-branding, (pp. 193-215). 2009
Persistent link: https://www.econbiz.de/10003778213
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Understanding brand web site positioning in the new EU member states : the case of the Czech Republic
Okazaki, Shintaro; Škapa, Radoslav - In: Handbook of research on global information technology …, (pp. 99-117). 2008
Persistent link: https://www.econbiz.de/10003618124
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What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204