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Cross-media synergy : explorin...
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Netherlands
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Voorveld, Hilde A. M.
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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The online behavioural advertising icon : two user studies
Noort, Guda van
;
Smit, Edith G.
;
Voorveld, Hilde A. M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 365-378)
.
2013
Persistent link: https://www.econbiz.de/10009773926
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2
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
3
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
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