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~subject:"Neuronale Netze"
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A flexible brand choice model...
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Neuronale Netze
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Hruschka, Harald
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Probst, Markus
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Fettes, Werner
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Handbook of marketing decision models
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Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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OR spectrum : quantitative approaches in management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
2
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
3
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
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4
Interpretation aids for multilayer perceptron neutral nets
Hruschka, Harald
-
2001
Persistent link: https://www.econbiz.de/10013408262
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5
Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen
Probst, Markus
-
2002
Persistent link: https://www.econbiz.de/10001629297
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6
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
7
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
8
Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald
- In:
Journal of forecasting
26
(
2007
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
Saved in:
9
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
10
A heterogeneous flexible multinomial probit model of brand choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
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