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The application of NN to management problems
Coelho, Arnaldo; Moutinho, Luiz; Silva, Maria Manuela Santos - In: Quantitative modelling in marketing and management, (pp. 151-222). 2013
Persistent link: https://www.econbiz.de/10009681201
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Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty
Coelho, Arnaldo; Moutinho, Luiz; Hutcheson, Graeme D.; … - In: Quantitative modelling in marketing and management, (pp. 117-149). 2013
Persistent link: https://www.econbiz.de/10009681202
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Market orientation and performance : modelling a neural network
Silva, Manuela; Moutinho, Luiz; Coelho, Arnaldo; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
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Neural network approach to understanding the children's market
Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
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Impact of group package tour dimensions on customer satisfaction (an ANNs application)
Moutinho, Luiz; Caber, Meltem; Silva, Maria Manuela Santos - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 6, pp. 619-629
Persistent link: https://www.econbiz.de/10011420956
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Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10011612049