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Bell, David R.; Choi, Jeonghye; Lodish, Leonard - In: MIT sloan management review 54 (2012/13) 1, pp. 27-33

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Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - 2009

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Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 754-769

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Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682

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Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: MSI reports : working paper series (2008) 4, pp. 3-24

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Yoon, Jae Yeon; Lee, Chaehyeon; Choi, Jeonghye; Chang, … - In: Journal of business research : JBR 148 (2022), pp. 23-32

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Kim, Mingyung; Kim, Jeeyeon; Choi, Jeonghye; Trivedi, … - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 55-68

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Yoon, Yeohong; Kim, Alex Jiyoung; Kim, Jeeyeon; Choi, … - In: International journal of advertising : the review of … 38 (2019) 5, pp. 684-703

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Kim, Jikyung; Kim, Sanghwa; Choi, Jeonghye - In: Journal of business research : JBR 120 (2020), pp. 274-285

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Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye; Kang, Moon Young - In: Journal of business research : JBR 120 (2020), pp. 302-311

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