The authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals...

section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.

How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart abandonment refers to “consumers' placement of item(s) in their online shopping cart without making a...

Background music adds a multi-sensory element to marketing and e-commerce. Applying interactive sensory-enabling technologies (SETs) to online shopping websites is an area of interest of sensory marketing. This research examines interactive background music in ecommerce and investigates how...