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B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282

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Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets

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Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing

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Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment

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The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...

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Assessing hotel-related smartphone apps using online reviews

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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions

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Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences

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