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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Persistent link: https://www.econbiz.de/10012956175

Are they listening? : designing online recommendations for today's consumers

Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200

Persistent link: https://www.econbiz.de/10009793426

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 527-545

Persistent link: https://www.econbiz.de/10010489719

Cross promotion of web references in print ads : are advertisers attempting to engage consumers?

Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10010433942

Can offline stores drive online sales?

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type

Chalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, … - In: Journal of business research : JBR 116 (2020), pp. 324-336

Persistent link: https://www.econbiz.de/10012257614

Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences

Lawry, Charles Aaron - In: International journal of advertising : the review of … 41 (2022) 4, pp. 796-822

Persistent link: https://www.econbiz.de/10013209414

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